Keyword rich domains are a vital part of any successful business, and can often be the difference between a fast success or a slow failure. Domains are a tool that can be used to help your business grow. They will also give you a huge competitive advantage. Your company will have exclusive use of the leased domain name.
There are several benefits to consider when utilizing a keyword domain name.
Credibility
The first impression customers have about your business is based on your domain name. Leasing a premium domain that is relevant to your business can have a powerful impact. More people are likely to trust a professional brand like Hotels.com vs. Hotels4U.biz
Brandable & Memorable
With a keyword rich domain name, a brand can be built instantly. If your domain name is easy to remember then the chances of visitors coming to your site increases dramatically. More visitors will lead to more sales.
Targeted Traffic
When choosing a domain, it is important to pick one that will explain what your website will offer. The relevant nature of a domain will lead to targeted traffic. Targeted traffic leads to more potential customers. This traffic is valuable since a website can make revenue 24×7.
Investment
Premium domains are a business asset that will increase in value as the internet grows. There are few investments you can make in a company that have as much potential impact as a targeted domain name.
Block Competition
Leasing a keyword domain is the ultimate form of controlling the keyword. It will force competitors to spend more money to compete, and at the same time make your advertising more effective. Relevant keyword domains also lead to higher indexing in search engines.